Welcome to the first issue of The Brief.
If you’re reading this, you’re probably a physician liaison, a community relations manager, someone in outreach or business development, or someone who wants to be. Maybe you’re all of the above on different days. Either way, I’m glad you’re here.
Why I started Liazo Health
I’ve spent more than 18 years building relationships in healthcare, across hospitals, physician groups, rehab and nursing centers, senior living and home health. Most of what I know, I learned in the field: in waiting rooms, at front desks, in hospital hallways and in my car between visits.
What I didn’t find was a place built for people like us. There’s plenty for marketers and plenty for clinicians. Not much for the people who sit in between and make referral relationships work. Liazo Health is my attempt to build that place.
Lazo means a tie or a bond. That’s what this work is about.
What you’ll get in The Brief
Each issue is short and practical. Here’s the plan:
- One market move. Something shifting in healthcare and what it means for relationships in the field.
- One AI workflow. A privacy-safe way to save time on research, planning or follow-ups.
- One human skill. Because the moment at the front desk still matters most.
- One career tip. For breaking in, growing or leading a team.
- Job of the Week. Coming soon, once employer listings open.
This week’s market move: care keeps moving home
From where I sit, more of the conversation about where patients go after the hospital now ends with “home.” That changes who shapes the decision. Case managers, care coordinators, primary care staff and families matter more than ever, and the hand-off between settings is where trust is won or lost. If you only do one thing this week, ask an office: “What goes wrong when your patients move from the hospital to home?” Then listen. I go deeper in this week’s Market Trends piece.
This week’s AI workflow: the five-minute visit plan
Before your next office visit, paste the practice’s public website text into your organization’s approved AI tool and ask for a five-bullet snapshot. Then write your own one-sentence goal and two open questions. No patient information, ever. I walk through the full workflow in this week’s AI for Liaisons article.
This week’s human skill: reflect before you respond
On your next visit, when someone tells you about a problem, summarize it back in one sentence before you offer anything. “So the main issue is that you can’t reach anyone after 4 p.m. Is that right?” It sounds simple. It changes the conversation.
This week’s career tip
If you’re trying to break into this work, translate your experience. Front-office, intake, clinical, sales and customer service roles all build skills liaisons use every day. Name them clearly on your résumé.
What’s coming next
Over the next few weeks you’ll see new Field Notes, a free Career Starter Guide for people breaking in, and the first details on the Academy. If any of that sounds useful, keep an eye on your inbox.
One ask
Hit reply (or use the contact page on the site) and tell me what you want more of. What’s hard in your territory right now? What do you wish someone had told you in your first year? I read every reply, and your answers will shape what comes next.
Thanks for being here at the start.
Eddie
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